Oooh, another point comes! Have you all heard of PETA's marketing strategies, other than the ones mentioned in the thread? You won't believe the crap that they give to little kids. We're talking ELEMENTARY school kids. Not middle, not high, little Barney-loving or Pokemon-loving kids.
One in particular is the 'Your Mommy Kills Animals' packet. The cover is VERY disturbing. A shaking rabbit under a bloody knife with a woman holding the knife. Then it goes on to say that just because 'your mommy wears a fur coat she kills animals'.
The pictures in there should not be shown to ADULTS, let alone 3rd graders. There are graphic depictions of a one-eyed fox and also one that's been skinned.