While obviously Disney's target audience is that younger age bracket, I feel like part of the reason it's a very good idea for them to develop this show for the age group they are, plus the large amount of baby merchandise, is because most of the original TLK fans, are of an age where they could have their own kids. What would die-hard TLK fans buy for their babies to wear, TLK merchandise of course. And what tv shows would they want them to watch, one based off of their favourite movie from when they were a kid. So while it is already Disney's target audience, I'm sure they are well aware that TLK still has a very much alive and kicking fan base, a large number of which would be in their mid-twenties and possibly have families of their own. Very smooth marketing Disney, very smooth

As a side note, I think the only thing I'm going to miss about not having kids, is getting them to watch TLK for the first time, and making them love it... even if they don't